Now here is something new we decided to nominate and include in our runner up for the best digital marketing campaign. The course called learn build earn is a completely digital training that teaches you how to build a online course and sell it to the target audience.
The creator is a long-time super affiliate, author and speaker, Mark Ling from New Zealand.
The strategy behind his promotion is a internet marketing “4-step” launch, where 4 high value videos will be released with a sequence of training webinars. This way he gets his foot in the door and familiarizes his prospects with the business model and gives them a ton of highly valuable training.
To take things even further and improve the reach, he has an affiliate program. That way, for a % of the sale, different people will promote his product via PPC, SEO, eMail marketing and other techniques. The prize pool for the top performing affiliates is around $100,000 with some gadgets as well.
The price point is set quite high(something we haven’t seen too much) at $2,497. We aren’t sure, how this price point will perform with the IM niche.
We decided to include the 4-step launch formula strategy, as we think this is something completely different to what we are used to seeing. These types of launches have been know to earn about 7 figures so it should be interesting to see how the launch of learn build earn is going to pan out!
Check back in July 2017, that is when we will have a full analysis of the promotion and the BOT200s score.
You can check out thelearnbuildmore.net – evaluation of the Course for more information.