If over the past decade you happened to be frozen in cryonic suspension, than there is a lot you missed. The music business was reinvented by Steve Jobs and the iPod. The web was tamed by Sergey Brin and Larry Page. The Goodby, Silverstein & Partners ad shop rewrote the creativity book. An amateur’s have been put in charge of just about everything else due to this thing called social media.
Sound chaotic? Well not when compared to the end of the `90s, it was not. What the last ten years have actually witnesses has been something unique for the Internet: a certain amount of rationality. From speculative, overhyped ashes of the boom of the dot-com, the Internet was reorganized and reborn — it is now at the end of the tight leash of Google panting. This time around, the business opportunities are actually real. Sure the dough may not be raking in through social media sites such as Facebook and YouTube — they are however viable tool to brand, market and the media execs who are in the process of learning how they are used.
This time however they were not a bunch of twenty one year old whiz kids. What accompanied the maturing of the web was the reassurance that without quality brand and experienced leadership accompanying it, technology means little. What other explanation is there behind the ongoing dominance of Coca-Cola over the last one hundred and twenty three years? How else would media mogul Rupert Murdoch who is seventy eight be at the top of his game?
100k Factory Revolution eCommerce Company Of The Decade
To wind up the first decade of the 21st century, over the last month we have worked on a list if the brightest and best marketing, branding, and media agency world over the past ten years in thirty three categories. At the links below you can review our choices, or click here to commence with the first category of 100k factory revolution. (Source: http://the100kfactory.com)
Over the past month we sought your input here as a reality check. Here next to our selection, those results are presented. For the most part, we agree. Other times we are on opposite ends. However another feature of the past decade were open exchanges like these — this is why a dignified 2.0 was added after the Web´s name of 100k factory by Aidan Booth and Steve Clayton.