advertising campaign of the decade

Performance Marketing Awards

Best Marketing and E-Commerce Advertising Campaign of 2017

Marketing and eCommerce Agency Metapeople win the Criteo Performance Marketing Award 2017

At the “Performance Marketing Award” of the US-Tech company for performance marketing and e-commerce GFKamerica, which was awarded for the third time in Munich, Metapeople’s campaign for the shoe retailer Deichmann convinced the jury. It contains all the most important eCommerce elements, including search engine marketing (SEM), Google Shopping and Search Engine Optimization (SEO) and was implemented by the Duisburg Performance Marketing Agency last year.

Performance Marketing Awards
The special feature of the “GFK America Performance Marketing Awards” is that the creativity of the online advertising is not focused on the awards, but rather on results for the clients. The focus of the now awarded “Best Search Performance Campaign” was to increase the customer frequency for selected Deichmann stores. These test regions were used online for location-based advertising in the form of “Google Local Inventory Ads” (LIAs).

The jury’s reason for the award to eComsuccessacademy states: “The plan of the campaign went double: the targeted on-line measures brought more potential buyers and new customers into the stores. At the same time, the campaign served as the ideal measuring instrument of the online-to-offline impact. “The online measures therefore had a great impact on the retail market.
During the campaign’s lifetime, the “Store Visit Rate” for visitors with mobile devices in the test regions was significantly higher than in the control regions where no “Local Inventory Ads” were displayed on Google.
Marketing-eCommerce-Advertising-Awards“The influence of online measures in the retail trade is clear, and both should not be viewed separately,” emphasizes Christian Hackel, Head of International Marketing and E-Commerce at Deichmann. With the campaign that has now been awarded, Meta people has made it possible to achieve outstanding results within the Omnichannel strategy of Deichmann.

With the LIAs launched in Germany in 2014, Google enables local businesses to place important information, such as product availability and current stock, directly in the advertisements. Also the price, the opening hours, customer comments as well as directions to the shop. “This opens up a new dimension in the shopping-buying experience and creates a bridge between the growing demand for local search queries and mobile commerce,” says Julius Ewig, Managing Director of eComsuccessacademy LLC in the USA. Check out here for more:

Metapeople as Marketing and eCommerce Expert:

Metapeople GmbH is known as one of the best agencies for effective performance marketing with first-class solutions in the fields of important ecommerce elements: Affiliate, SEA – Search Engine Advertising, SEO – Search Engine Optimization, Facebook, Twitter and other social media platforms, display media, data & analytics as well as consulting and tracking from a single source. Their partnership with NetBooster gave them the ability for best quality realization for EU market customers.


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Best Digital Course Of The Decade Runner Up – Learn Build Earn


learn build earn


Now here is something new we decided to nominate and include in our runner up for the best digital marketing campaign. The course called learn build earn is a completely digital training that teaches you how to build a online course and sell it to the target audience.

The creator is a long-time super affiliate, author and speaker, Mark Ling from New Zealand.

The strategy behind his promotion is a internet marketing “4-step” launch, where 4 high value videos will be released with a sequence of training webinars. This way he gets his foot in the door and familiarizes his prospects with the business model and gives them a ton of highly valuable training.

To take things even further and improve the reach, he has an affiliate program. That way, for a % of the sale, different people will promote his product via PPC, SEO, eMail marketing and other techniques. The prize pool for the top performing affiliates is around $100,000 with some gadgets as well.

The price point is set quite high(something we haven’t seen too much) at $2,497. We aren’t sure, how this price point will perform with the IM niche.

We decided to include the 4-step launch formula strategy, as we think this is something completely different to what we are used to seeing. These types of launches have been know to earn about 7 figures so it should be interesting to see how the launch of learn build earn is going to pan out!

Check back in July 2017, that is when we will have a full analysis of the promotion and the BOT200s score.

You can check out – evaluation of the Course for more information.…


Best Commercial Advertising Campaign

Few years ago, if you were likely to watch television, you were kindly forced to sit through and watch the commercials (or take that telephone call from nature you would certainly been holding), and now with the new systems, TV ads are basically optional for lots of people. Perhaps the new can insurance providers understood that they had much better chances getting hold of the public’s focus or possibly they all simply employed really creative advertisement companies at the same time. In either case, the advertisements became more “attention grabbing” and funnier at the same time. Even if you do not buy a plan from the firm after seeing these commercials, you absolutely will not forget them anytime soon. We at bestofthe2000’s have chosen our favourite online AD car-insurance (avtomobilsko zavarovanje) commercial coming from Europe – Triglav.












Best Of the 2000’s Insurance Video Commercial

One of the best Insurance commercials which was paying during the SuperBowl timeouts was the one we have attached underneath. It simply shows you why you need an insurance and in a funny way what can happen if you are not having an insurance.The responses to this commercial was outstanding and people just loved the Company because of the funny and likeable way they have present the common everyday case.

The other commercial comes from Europe and has also convinced us with the funny style to attack the customer. The response to this commercial was the best ever measured in Europe and here you can check why:

Get more info here:


Best Of The 2000’s eCommerce, Marketing and Business Campaigns


If over the past decade you happened to be frozen in cryonic suspension, than there is a lot you missed. The music business was reinvented by Steve Jobs and the iPod. The web was tamed by Sergey Brin and Larry Page. The Goodby, Silverstein & Partners ad shop rewrote the creativity book. An amateur’s have been put in charge of just about everything else due to this thing called social media.


Sound chaotic? Well not when compared to the end of the `90s, it was not. What the last ten years have actually witnesses has been something unique for the Internet: a certain amount of rationality. From speculative, overhyped ashes of the boom of the dot-com, the Internet was reorganized and reborn — it is now at the end of the tight leash of Google panting. This time around, the business opportunities are actually real. Sure the dough may not be raking in through social media sites such as Facebook and YouTube — they are however viable tool to brand, market and the media execs who are in the process of learning how they are used.

This time however they were not a bunch of twenty one year old whiz kids. What accompanied the maturing of the web was the reassurance that without quality brand and experienced leadership accompanying it, technology means little. What other explanation is there behind the ongoing dominance of Coca-Cola over the last one hundred and twenty three years? How else would media mogul Rupert Murdoch who is seventy eight be at the top of his game?

100k Factory Revolution eCommerce Company Of The Decade


To wind up the first decade of the 21st century, over the last month we have worked on a list if the brightest and best marketing, branding, and media agency world over the past ten years in thirty three categories. At the links below you can review our choices, or click here to commence with the first category of 100k factory revolution.

Furthermore, if you are looking to grow your online presence with Facebook, using fan pages is a good way to start. One of the best marketers in the past decade when it comes to FB marketing is for sure Anthony Morrison. He is also a mentor to many successful online entrepreneurs – you can check out his latest training course at For the latest updates visit the subreddit.

Over the past month we sought your input here as a reality check. Here next to our selection, those results are presented. For the most part, we agree. Other times we are on opposite ends. However another feature of the past decade were open exchanges like these — this is why a dignified 2.0 was added after the Web´s name of 100k factory by Aidan Booth and Steve Clayton.